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If you thought Bollywood was going through a terrible phase at the box office, then you haven’t seen anything like it yet Telugu Film Industry rules this year when it comes to delivering flop after flop, including some big movies that ended up being major disasters like Ram Charan and Chiranjeevi lead Acharya and Prabhas lead Radhe Shyam. At the very least Bollywood biggies haven’t tanked that badly despite the flop. In fact, it turned out that some big people like it Mahesh Babu lead Sarkaru Vaari Paathaare not the clean hits they are perceived to be.
Telugu Film Chamber of Commerce Secretary slams Telugu heroes
The Telugu Film Chamber of Commerce Muthyala Ramesh has come down hard on Telugu bigwigs, criticizing them for their “fake collections and high remuneration”, no doubt taking a dig at Ram Charan, Prabhas, Chiranjeevi and Mahesh Babu, whose fees continue to rise but collections they either keep falling or false numbers are reported. “Only heroes are happy with their high rewards and fake collections. All other stakeholders suffer”, were his exact words. Watch his video below:
Telugu Film Chamber of Commerce Secretary Mutyala Ramesh:
Only Hero’s are satisfied with their high rewards and fake collections. All other stakeholders suffer. (In the Telugu film industry) pic.twitter.com/CkSISUHIHA
— AndhraBoxOffice.Com (@AndhraBoxOffice) July 25, 2022
The OTT window was cited as another major reason for the failures
Mutyala Ramesh also cited how OTT is ruining several exhibitors (theatre owners) and distributors, a sentiment echoed by Exhibitors Sector Chairman TS Ram Prasad. Both urged producers to extend the OTT release window of their films, with some big players making their way onto digital platforms so soon, no doubt due to their poor theatrical performances.
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