Influencer Marketing Platform Market Size to Grow by USD 27.39 Billion, Fashion and Lifestyle to be Largest Revenue-generating Application Segment

NEW YORK, Nov. 18, 2022 /PRNewswire/ — The influencer marketing platform market size is expected to grow by USD 27.39 billion from 2021 to 2026. In addition, the growth momentum of the market will accelerate at a CAGR of 31.8% during the forecast period, according to Technavio. This report segments the influencer marketing platform market by application (fashion and lifestyle, food and entertainment, travel and holiday, sports and fitness, and others) and geography (North America, Europe, APAC, Middle East and Africa, and South America). Get a comprehensive report summary that describes the market size and forecast along with research methodology. The FREE sample report is available in PDF format

Influencer Marketing Platform Market: Segmentation Analysis

The fashion and lifestyle segment will be a significant contributor to market growth during the forecast period. Influencer marketing helps fashion and lifestyle brands in maximizing their reach and promote their products and services. Factors such as high penetration, increasing use of social media platforms among millennials, and the need to adapt to fast-changing fashion trends are encouraging brands to invest in influencer marketing practices. This, in turn, is expected to increase the demand for influencer marketing platforms, which will drive the growth of the influencer marketing platform market during the forecast period.

North America will lead the influencer marketing platform market during the forecast period. The growth of this region is attributed to factors such as the growing implementation of ad-blocking solutions by users.

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Influencer Marketing Platform Market: Vendor Analysis

AspireIQ Inc., Brandwatch, Captiv8 Inc., Emplifi Czech Republic as, ExpertVoice Inc., Impact Tech Inc., IZEA Worldwide Inc., JuliusWorks, Inc., Klear.com Ltd., Launchmetrics, Linqia Inc, Lumanu Inc., Mavrck LLC, Modern Agency SAS, Onalytica Ltd., Quotient Technology Inc., Social Beat Digital Marketing LLP, SocialEdge Inc., The W Factory LLC, and Upfluence Inc., among others, are the main players in the market. The key offerings of some of these vendors are listed below:

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• Impact Tech Inc. – The company offers an influencer marketing platform, which gives the customer flexibility and data intelligence to build and optimize influencer programs.

• IZEA Worldwide Inc. – The company offers Shake, which is a marketplace where customers can buy or sell digital creative services. The platform helps individual influencers, photographers, writers, and musicians collaborate and transact with marketers.

• JuliusWorks, Inc. – The company offers Julius, an influencer marketing platform for customers from a variety of backgrounds and industries to power their influencing marketing campaigns.

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Influencer Marketing Platform Market: Key Drivers

The increasing partnerships and mergers and acquisitions are driving the influencer marketing platform market growth. Vendors are adopting various strategies to get a competitive advantage and increase their market share. For instance, in September 2021, CreatorIQ acquired Tribe Dynamics to increase its global presence and expand its customer base. In April 2022, Mavrck acquired Later (formerly Latergramme), a marketing platform for Instagram. Such strategies will support the influencer marketing platform market growth during the forecast period.

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Table of Contents

1 Executive Summary

2 Market Landscape

3 Market Sizing

4 Five Forces Analysis

5 Market Segmentation by Application

6 Customer Landscape

7 Geographic Landscape

8 Drivers, Challenges, and Trends

9 Vendor Landscape

10 Vendor Analysis

11 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
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UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio