IFMR GSB unveils BBA Integrated MBA programme

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The IFMR Graduate School of Business (GSB) at Krea University has launched a five-year integrated MBA BBA program for the academic year 2023, a press release said.

The new program helps prepare a new generation of young leaders for the world of business and entrepreneurship. It is designed to build the knowledge, skills, values ​​and attitudes necessary for leadership roles.

The fully residential course is held at its campus in the integrated business city of Sri City in Andhra Pradesh, 70 km from Chennai.

This degree program is designed for students completing Class XII who aspire to join their family business or become entrepreneurs, business journalists or professional managers.

Launching the new programme, Prof. Lakshmi Kumar, Dean, IFMR GSB Krea University said, “We have prepared the program in line with the Government of India’s New Education Policy (NEP). Each year’s curriculum is self-contained and each successive unit moves the student up the employability ladder. With our emphasis on acquiring practical skills, our program is closer to the German one University of Applied Sciences than a conventional university degree (where the emphasis is mostly on knowledge). Around the world, MBA programs are designed for the top one percentile and tend to be roller coasters with little opportunity for reflection or reflection. Our BBA Integrated MBA will bridge this gap by using the first three years (BBA) to explore the context of the business enterprise so that our students are well prepared to learn the content of business functions in two years of the MBA.”

Students will be selected based on their Krea Aptitude Test scores and personal interviews conducted online. The Krea Aptitude Test consists of four sections: Logical Reasoning, Numerical Reasoning, Verbal Ability, Critical Analysis, and Essay Writing. This step helps the institution assess students’ abilities to organize, synthesize, and articulate thoughts on various aspects of a topic and understand the applicant’s well-rounded perspectives.

The desire and ability to remain engaged and exert effort in various subjects, classes, seminars, physical education, sports and extracurricular activities, while demonstrating high-class self-discipline, are the prerequisites that the IFMR GSB looks for in applicants, the release said.

The first batch of the program, starting in 2023, is limited to a maximum of 60 students.



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