Without further ado, meet Suyash Fashion, based out of India! With 1.35 million followers and counting, creators Yashi Tank and Suraj Pal Singh have built a fast growing brand, using their YouTube channel to show fans the latest products and how to best wear them.
In a few sentences, tell us about what your business is about.
Suyash Fashion was created to highlight Rajasthan art, featuring colorful Sanganeri print (a method of pattern-making using hand blocks) as an emerging trend in India. We’ve always wanted to give something to our YouTube family and that’s how we thought of creating a legacy that will always stay with us and our fans.
With our line of clothing, we are giving our fans a way to represent Rajasthan art in easy, everyday wear fit for daily life or special occasions.
What are some milestones you achieved?
Since starting in December 2021, we were able to hip more than 5,000 orders in the past year!
What are some challenges you faced while building your business?
Running a fashion business isn’t as simple as creating a design and putting it out there. In fact, we still have some of the first stock that we launched. However, that made us learn a lot about our audience and their needs and now we incorporate more feedback and look to our fans to inform what they’re looking for.