Global designer-led fashion brand, Kenneth Cole, sets foot in the Indian market through Myntra

American designer-led fashion brand, Kenneth Cole, sets foot in the Indian market through Myntra, which already hosts 5000+ leading fashion and lifestyle brands in the country. Kenneth Cole’s launch on Myntra will help the brand reach and engage with diverse target

audience and amplify its presence in the country. This alliance will also enable Myntra to expand its international portfolio.

Nandita Sinha, CEO, Myntra, stated, ‘We are delighted to welcome Kenneth Cole on Myntra and are confident of the brand being able to build deeper salience with the millions of shoppers across the country, especially with Kenneth Cole’s product-driven approach and Myntra’s wide reach and popularity with India’s fashion-forward consumer base.”

Catering to urban and socially-conscious audience between the age group of 22-35 years, Kenneth Cole collections include Techni-ColE and Conscious-Cole. The Techni-Cole collection uses technical fabrics, while the Conscious-Cole collection uses sustainability-led fabrics and organic cotton.

Kenneth Cole, on the day of the launch, revealed, “We are excited to announce this initiative which is intended to firmly establish our footprint in the Indian market. Myntra is one of the leading platforms in the fashion and lifestyle space and we are looking forward to partnering with them to meet the hyper-growing stylish aspirations of Indian consumers.”

While men’s and women’s apparel from Kenneth Cole are live on Myntra, the other

categories will be made accessible to the users soon. The collaboration between Myntra and Kenneth Cole Production will allow Myntra to design, manufacture and distribute Kenneth Cole apparel, accessories and footwear digitally in India.

Furthermore, the company revealed that Kenneth and Cole will be given their own separate domain on Myntra to make the shopper’s experience more jovial and easy.