Many top fashion brands are known for their unusual products, from Balenciaga’s £1,470 ‘trash pouches’ which resembled plastic bin bags to Loewe shoes which appeared to be covered in grass.
But Louis-Gabriel Nouchi’s fashion brand LGN has taken things a step further with their new daring design.
The Parisian brand has just released t-shirts and crew neck jumpers with printed-on sweat stains.
The grey t-shirts have large darker grey ‘sweat rings’ around the neck and armpits.
The t-shirts cost a massive £150, while the crew neck jumper will set you back £280.
The items are described on the fashion brands website as: ‘Round neck sweatshirt with sweat stains printed on it.’
The item is described to have a round neck, dropped shoulders, ribbed edges and a regular fit.
It’s made in Portugal of 100 per cent cotton, and has instructions to ‘wash gently’, presumably because you might accidentally wash off the sweat stains you paid the premium for, and have to make your own.
LGN was founded in Paris in 2017 by Louis-Gabriel Nouchi, reflecting its founder’s lifetime passion for reading, each collection pays homage to a book or writer who has inscribed their vision on the world.
One person took to Twitter saying: ‘errr nope Look Undeniably Hot This Summer With High-Fashion Label’s ‘Sweat Print’ Shirts.’
It comes after Balenciaga was blasted last year for selling £1,470 ‘trash pouches’ which resemble plastic bin bags.
The luxury Spanish fashion house sold the drawstring calfskin pouch, which the brand called a ‘trash pouch’, in four different colours including black, white, blue and yellow.
Many people took to Twitter to question whether the brand was conducting a social experiment, or simply trolling the masses.
On the Balenciaga website the label revealed: ‘The Trash Pouch is inspired by a garbage bag.’
The piece first debuted as part of the opening look from Balenciaga’s Fall 22 show during Paris Fashion Week in March.
The heartbreaking narrative for the show evoked the million-plus Ukrainians fleeing the war.
Demna Gvasalia, Balenciaga’s creative director, who was once a child refugee himself, said the headlines ‘triggered the pain’ for him.
Therefore, he wanted the show to pay homage to the victims resistance and to focus on the ‘victory of love and peace.’
When asked about the controversial product Demna, told WWD: ‘I couldn’t miss an opportunity to make the most expensive trash bag in the world, because who doesn’t love a fashion scandal?’