Designer Mayyur Girotra kickstarts New York Pride

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Designer Mayyur Girotra kickstarts New York Pride

Fashion designer Mayyur Girotra kicked off New York Pride by launching his first ever luxury pret line, AIKYA. Mayyur dedicated a love letter to the LGBTQ+ community through his first gender- inclusive and non-binary luxury pret line.
Girotra’s inaugural luxury pret collection, named Aikya, embraced the fluidity of gender by harmoniously merging Western silhouettes with traditional Indian embroidery techniques. Renowned for his exceptional creativity and unique design aesthetic, Mayyur debuted a mesmerizing lineup that seamlessly fused fashion with pride. With each piece, the designer paid homage to the rich cultural heritage and individuality of the LGBTQ+ community, creating a platform for self-expression and acceptance.

“I believe fashion has the power to transcend boundaries, celebrate individuality, and ignite change. The entire experience of bringing my first pret collection to life and to be able to showcase at New York Pride has been nothing less than a dream come true. Fashion is a powerful tool for self-expression, and it is my honor to contribute to a more diverse and embracing world through my designs. I wish that everyone champions inclusivity and together we can create a world where love knows no boundaries through unwavering courage and resilience” explained Mayyur Girotra after the show.

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The collection featured a diverse range of garments and silhouettes that embraced the spectrum of identities within the LGBTQ+ community. From highstreet bomber jackets to trench coats, Girotra’s designs reflected the intersectionality and uniqueness of every individual. Pieces from the collection included traditional style embroideries that reflect the culture of Indian heritage, like hand-ari and resham.

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In attendance were esteemed members of the South Asian LGBTQ+ community such as Alok Menon, Humble the Poet, Jessel Taank, and Bollywood actor Jugal Hansraj, among other champions of the fashion and media industry and LGBTQ+ community, all showing their support for Mayyur’s outstanding showcase. The event generated immense positive feedback, fostering a greater sense of unity and understanding within the industry while creating a historic moment for the South Asian and LGBTQ+ community across the globe.
“The show captured the essence of love and hope from each garment to the music selection on the runway – it’s a celebration of pride that we are happy to support and amplify. It’s been a pleasure working with Mayyur. He put together such a beautiful presentation at AVE – pioneering the way!” Shared Shilpa Manier, Leader of the Indus Google Network in New York.



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