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- The Hollywood Reporter released its second annual list of the top 40 celebrity entrepreneurs.
- THR surveyed some of the biggest stars about their thoughts on running a business.
- J.Lo, Ryan Reynolds, and Seth Rogen talk advice, scale versus quality, and winning versus learning.
It’s become commonplace for celebrities to start their own brands and businesses apart from their singing or acting careers, and many have gone far beyond just putting their name and face on a product — like Jennifer Lopez’s skincare brand J.Lo Beauty or Seth Rogen’s’ Houseplant.
The Hollywood Reporter released its second annual list of top celebrity entrepreneurs last week, in which they asked top celebrity entrepreneurs about their best business advice, inspirations, and products they wished they’d come up with themselves. Several A-list stars weighed in, and Insider compiled some of the most interesting answers.
1. Ryan Reynolds
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Some of Ryan Reynolds’s successful ventures include Mint Mobile and Avian Gin, which he sold to leading alcohol company Diageo in 2020 for $610 million.
The “Deadpool” star said the biggest lesson he’s learned as an entrepreneur is to never miss a learning opportunity. “Resist the urge to win in favor of learning. Seeking to learn from someone you disagree with is often more valuable than ‘winning.'”
Fellow celebrity surveyors like Gal Gadot and “Breaking Bad” star Aaron Paul named Reynolds as one of the entrepreneurs that inspires them.
2. Jennifer Lopez
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Jennifer Lopez’s skincare brand J.Lo Beauty and footwear and handbags line JLO Jennifer Lopez Collection at DSW each have cemented the movie star and two-time Grammy nominee as a successful entrepreneur in the beauty and fashion spaces.
Lopez said that the best business advice she’s ever received came from Warren Buffet: “A brand is a promise.” Her overall mission with her businesses, which also include film and TV production company, Nuyorican Productions, and her expansion into body care with her Targeted Booty Balm this year, is to see her businesses impact “in the next generation of entrepreneurs that we inspire and help open doors for.”
Lopez also mentioned that she wants to increase inclusion in business overall, not just in entertainment, saying that “Creating more seats at the tables of opportunity in a different sector than entertainment” is one way that she is exploring a new side of herself as an entrepreneur.
3. Seth Rogen
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Rogen’s marijuana brand Houseplant had so much website traffic when it launched in March of 2021 that the site crashed from the demand.
After founding the business with his co-founder, Evan Goldberg, Rogen said he’s learned how to scale without compromising on product quality. “There is a direct correlation between scale and quality — learning how to maintain the level of quality that is imperative to us while still growing our company has been wildly beneficial.”
When asked what product he wished he’d come up with himself, Rogen said, “You seen these fucking iPhones?” but also added that the best business advice he’s ever received was to “Be focused.”
Correction: An earlier version of this article said Lopez is a two-time Grammy winner. She is a two-time Grammy nominee.
If you work in Hollywood and would like to share your story, email Eboni Boykin-Patterson at eboykinpatterson@insider.com.
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