ASOS Invites Fashion Lovers to Find Their Personal Style Remix

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ASOS Invites Fashion Lovers to Find Their Personal Style Remix


McCann Worldgroup and McCann Paris campaign pulls inspiration from how we discover, remix and share style on screens today

ASOS Invites Fashion Lovers to Find Their Personal Style Remix

ASOS, the online destination for fashion-loving 20-somethings, recently revealed a new campaign in the US and UK, highlighting its Autumn/Winter 2022 womenswear collection. The campaign, created by talent across McCann Worldgroup, including McCann Paris and Gotham New York and directed by the award-winning team We.Are.From.LA., pulls inspiration from the ways the many screens of today encourage unique, individual takes on one’s own style.

The tagline of the campaign, ‘Feed Your Style,’ is an evolution of the original acronym ‘ASOS’ (As Seen On Screen) reflecting the infinite ways ASOS customers express themselves through fashion. Everyone is welcomed to ASOS’ vast fashion and Face + Body destination to find the items they need to enhance their own personal style. Whenever inspiration strikes through social media, browsing the ASOS website, or out in the world, customers can feed their highly individual, unique vision on ASOS, mixing and remixing different garments and accessories as they see fit.

John Mooney, global brand creative director, commented, “We’re really excited to have created and launched this new advertising campaign alongside the talent at McCann. The creative was designed to arouse an emotional response in our audience, showcasing the joy fashion and style brings as well as bringing cultural relevance to help position ASOS as the most inspirational and aspirational fashion destination for fashion-loving 20-somethings.”

“We wanted to create a new campaign and a new world for the ASOS generation – a celebration of personal style where people can discover new items and remix them in whatever fast, flashy, colourful and fun ways they like,” said Julien Calot, CCO of McCann Paris. “From friend’s stories to social challenges to unexpected situations that catch our eye as we scroll through our daily feeds – everything serves as inspiration and expands our idea of the possibilities of style.”

The campaign launched in early September and will incorporate online, digital, and social elements as well as wild postings in Los Angeles and New York City.

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Agency / Creative

Company name: McCann Worldgroup

Chief Creative Officer: Alex Lopez

Chief Creative Officer: Julien Calot

Chief Creative Officer: Hans Dorsinville

Creative Director: Liam Fearn

Creative Director: Eric Landowski

Art Director: Louise Carrouge

Creative: Nadia Lasfar

Business Team: Nannette Dufour

Business Team: Colby Webb

Strategy Director: Shanna Carpenter

Social: Pierre-Jean Bernard

Account Director: Casey Archer

Head of Production: Thibault Blacque-Belair

Producer: Jean Robert

Project Manager: Shantal Gonzalez


Company name: Iconoclast Paris

Director: We.Are.From.LA.

Executive Producer: Camille Lambert

Line Producer: Alexia Levy

Coordinator: Lola Perron

Director of Photography: Nicolas Loir

Stylist: Laura Vandal

Production Designer: Laura Sabat

Production Service

Company name: Azul Productions

Post Production / VFX

Company name: POSTER CO

Producer: Cyril Bordesoulle

Producer: Yelena Dos Santos

Graphics: Lucas Latil

Graphics: Albin Martinetti

Graphics: Yves Delforges

Graphics: Bruno Caretta

Engineer: Edouard Mailaender

Engineer: Matthieu Lescornec

Company name: Mathematic

VFX Supervisor: Yann Aldabe

Motion Designer: David Pelletier

Motion Designer: Astrid Tessier

Compositing: Roman Goncharenko

Modelling: Lucas Benoit

Illustration: Charline Sanchez

Producer: Guillaume Marien

Producer: Claire English

Post Production / VFX

Genres: Fashion & Beauty

Categories: Retail and Restaurants , Online retailers

McCann Worldgroup, Wed, 19 Oct 2022 09:28:56 GMT


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