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McCann Worldgroup and McCann Paris campaign pulls inspiration from how we discover, remix and share style on screens today
ASOS, the online destination for fashion-loving 20-somethings, recently revealed a new campaign in the US and UK, highlighting its Autumn/Winter 2022 womenswear collection. The campaign, created by talent across McCann Worldgroup, including McCann Paris and Gotham New York and directed by the award-winning team We.Are.From.LA., pulls inspiration from the ways the many screens of today encourage unique, individual takes on one’s own style.
The tagline of the campaign, ‘Feed Your Style,’ is an evolution of the original acronym ‘ASOS’ (As Seen On Screen) reflecting the infinite ways ASOS customers express themselves through fashion. Everyone is welcomed to ASOS’ vast fashion and Face + Body destination to find the items they need to enhance their own personal style. Whenever inspiration strikes through social media, browsing the ASOS website, or out in the world, customers can feed their highly individual, unique vision on ASOS, mixing and remixing different garments and accessories as they see fit.
John Mooney, global brand creative director, commented, “We’re really excited to have created and launched this new advertising campaign alongside the talent at McCann. The creative was designed to arouse an emotional response in our audience, showcasing the joy fashion and style brings as well as bringing cultural relevance to help position ASOS as the most inspirational and aspirational fashion destination for fashion-loving 20-somethings.”
“We wanted to create a new campaign and a new world for the ASOS generation – a celebration of personal style where people can discover new items and remix them in whatever fast, flashy, colourful and fun ways they like,” said Julien Calot, CCO of McCann Paris. “From friend’s stories to social challenges to unexpected situations that catch our eye as we scroll through our daily feeds – everything serves as inspiration and expands our idea of the possibilities of style.”
The campaign launched in early September and will incorporate online, digital, and social elements as well as wild postings in Los Angeles and New York City.
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Agency / Creative
Company name: McCann Worldgroup
Chief Creative Officer: Alex Lopez
Chief Creative Officer: Julien Calot
Chief Creative Officer: Hans Dorsinville
Creative Director: Liam Fearn
Creative Director: Eric Landowski
Art Director: Louise Carrouge
Creative: Nadia Lasfar
Business Team: Nannette Dufour
Business Team: Colby Webb
Strategy Director: Shanna Carpenter
Social: Pierre-Jean Bernard
Account Director: Casey Archer
Head of Production: Thibault Blacque-Belair
Producer: Jean Robert
Project Manager: Shantal Gonzalez
Production
Company name: Iconoclast Paris
Director: We.Are.From.LA.
Executive Producer: Camille Lambert
Line Producer: Alexia Levy
Coordinator: Lola Perron
Director of Photography: Nicolas Loir
Stylist: Laura Vandal
Production Designer: Laura Sabat
Production Service
Company name: Azul Productions
Post Production / VFX
Company name: POSTER CO
Producer: Cyril Bordesoulle
Producer: Yelena Dos Santos
Graphics: Lucas Latil
Graphics: Albin Martinetti
Graphics: Yves Delforges
Graphics: Bruno Caretta
Engineer: Edouard Mailaender
Engineer: Matthieu Lescornec
Company name: Mathematic
VFX Supervisor: Yann Aldabe
Motion Designer: David Pelletier
Motion Designer: Astrid Tessier
Compositing: Roman Goncharenko
Modelling: Lucas Benoit
Illustration: Charline Sanchez
Producer: Guillaume Marien
Producer: Claire English
Post Production / VFX
Genres: Fashion & Beauty
Categories: Retail and Restaurants , Online retailers
McCann Worldgroup, Wed, 19 Oct 2022 09:28:56 GMT
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