CXOToday participated in an exclusive interview with Mr. Rakesh Raghuvanshi, CEO & Founder, Sekel Tech
- Please give us some information about Sekel Tech, its area of expertise and the services it provides
Sekel Tech, founded in 2016, is a company specializing in helping businesses develop and implement effective direct-to-consumer (D2C) marketing strategies. We are the pioneers of hyperlocal platform solutions for Dynamic Engagement Commerce with a vision of enhanced Omni-channel Commerce for Retail brands. Sekel Tech’s services include helping businesses establish direct connections with consumers, eliminating middlemen and reducing costs. Our expertise enables multi-location retail brands to create seamlessly integrated online-to-offline and offline-to-online consumer journeys across platforms, promoting Quick D2C. Using D2C marketing, Sekel Tech aims to improve brand visibility and facilitate long-lasting customer relationships. We focus on providing solutions that enable businesses to easily navigate the changing retail landscape and establish direct connections with their target audience. Sekel Tech has offices in the UK and India, strategically positioned to serve a global clientele. Our client base includes some of the world’s biggest brands who trust Sekel Tech’s expertise to transform their marketing strategies and help them by building trust in the last mile.
- What best describes Sekel Tech’s strategy for developing smart solutions?
Understanding and targeting ideal consumer demographics, generating compelling brand messages and value propositions, and optimizing marketing efforts for optimal return on investment (ROI) are essential to Sekel Tech’s smart solutions development strategy. Our tactics are motivated by the desire to disrupt Omni-channel Quick Commerce, and we place a premium on using technology and analytics tools to deliver actionable insights and data-driven recommendations. Sekel Tech, an industry pioneer, offers a collection of first-party data infrastructure for low-cost customer acquisition, focusing on creating a transparent and sustainable ecosystem. We lead in 360 Hyperlocal solutions, from Search Discovery to Doorste Delivery, with a mission to ensure that every penny spent on digital marketing matters – the strategy for doing so is real-time insights and actions, using rules-based and AI-driven interventions. Sekel Tech’s end-to-end system ensures that its smart solutions are customer-centric, efficient, results-oriented and enhance the user experience.
- What are some of the major issues facing businesses today and how does Sekel try to address them through its expertise?
In the dynamic landscape of modern business, Sekel Tech rises to meet the major challenges faced by companies through its expertise in direct-to-consumer (D2C) marketing. As businesses struggle to reach consumers directly, we offer effective D2C marketing strategies using first-party data. This allows companies to establish direct connections with their target audience. Sekel leveraged his expertise to create a hyperlocal marketing platform. By removing the middleman, Sekel Tech has enabled businesses to reduce costs and gain greater control over the customer experience, offering a path to improved efficiency and profitability. Recognizing the paramount importance of brand visibility, we have optimized marketing efforts across various touchpoints, from initial brand awareness to post-purchase follow-up, ensuring businesses make a lasting impact in the competitive marketplace. Sekel Tech also leverages the power of data and analytics to deliver personalized recommendations and personalized messaging, providing an increased level of personalization and customization that enhances the overall user experience. Amid business challenges, Sekel Tech’s strategic solutions have proven instrumental in helping companies move forward, adapt and thrive in a fast-paced environment by building trust in the last mile.
- What customer acquisition techniques does Sekel Tech use?
Sekel Tech uses a variety of customer engagement metrics to ensure the success of our direct-to-consumer customers. Effective customer engagement in a D2C setting involves a smart combination of personalized communication, an active presence on social media platforms, alliances with influencers, gathering consumer feedback, and implementing post-purchase follow-up efforts in today’s dynamic marketing landscape. Sekel Tech recognizes the importance of these methods and uses them to engage customers and achieve meaningful results. We go beyond conventional tactics to develop an unrivaled relationship with consumers in the changing D2C marketing marketplace. We use targeted messaging, establish a solid social media presence, collaborate with key individuals, constantly listen to customer input, and expand relationships beyond the point of purchase. This helps us offer a better user experience and drive success directly to users in a different way.
- How does Sekel stay abreast of emerging trends and technologies in this industry?
Sekel Tech remains at the forefront of emerging industry trends and technologies. Our dedication to staying current includes various techniques such as conducting extensive industry research, following magazines and news sites, attending conferences, and collaborating with technology and marketing professionals. Sekel Tech absorbs important information and nurtures its innovative initiatives. However, they do not observe; they actively participate in the sector by sharing expertise, networking and gaining personal exposure to cutting-edge concepts. In addition, Sekel Tech fosters an innovative culture through internal research and development activities, allowing its team to experiment and explore new tools and tactics. Thanks to this comprehensive strategy, Sekel Tech can predict future trends, push the industry forward and create the future of technology and marketing.