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When it comes to film, product placements are used as a way to subtly get a brand name into the public eye. By working a product into a specific scene or even into the script, filmmakers are not only able to earn sponsorship money, but also help the brand and themselves grow on a large scale.
However, when a movie indulges a little too much in product placement, to the point where it becomes overwhelmingly obvious, it can sometimes backfire. Here, we take a look back at some of the movies with the most blatant and excessive product placement to date.
10/10 He’s All That (2021)
2021’s He’s All That saw TikTok star Addison Rae make her acting debut. It seemed like nearly every scene had some form of product placement in this gender-swapped remake; whether the teens are boasting about how much they love Pizza Hut or openly browsing Old Navy’s website, recognizable brands were scattered throughout. As one of the biggest social media influencers in the world, it makes sense that so many brands would want their product seen alongside the star.
9/10 Transformers (2007)
We open our list with the ultimate car-lover film. 2007’s Transformers includes many mentions of different car and gas brands including Porsche, Chevrolet, and Gilmore Gasoline. Aside from that, another major product placement came from Burger King, where the two main characters meet over a Burger King meal. Not very subtle at all!
8/10 Happy Gilmore (1996)
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Happy Gilmore is the next movie that seems to take product placement a little too far. In a now iconic scene, Happy Gilmore is seen enjoying a sandwich from Subway. What starts off as him casually enjoying his sub over a conversation morphs into a full-blown commercial for Subway in the movie, complete with a Subway t-shirt, sandwich, and very happy endorsement!
7/10 Harold & Kumar Go to White Castle (2004)
This 2004 stoner-comedy has product placement, written all over it; I mean, just look at the title! Harold and Kumar Go to White Castle follows two buddies as they attempt to overcome their weed-induced hunger, specifically at the fast-food chain White Castle. With the two friends salivating at the thought of a White Castle burger, the restaurant chain certainly got some good (but slightly excessive) promo in this film.
6/10 The Lego Movie (2014)
The Lego Movie is essentially one long advertisement for Lego. Every character, building, and essentially, the entire world is made of little plastic building blocks. In a way, the entire film is product placement! Regardless, the movie’s little yellow characters are as cute and entertaining as ever.
5/10 Ralph Breaks the Internet (2018)
The sequel movie Ralph Breaks the Internet seemed to have endless possibilities for product placement. As Ralph surfs the internet, he has the potential to fall upon any brand website, social media website, and blog site he chooses! However, some of the sites he visits include YouTube, eBay, and Snapchat: a rather obvious endorsement of some of the biggest companies to date.
4/10 Castaway (2000)
Sure the product placement in Castaway is overt, but it’s also pretty iconic. For one, a FedEx plane is the main catalyst for the major conflict in the film. One of the biggest unanswered questions of the movie is what’s really in Chuck Noland’s unopened FedEx package, a mystery that still has fans wondering even 23 years later. And who can forget Chuck’s island best friend Wilson, the Wilson Volleyball?
3/10 I, Robot (2004)
I, Robot follows Will Smith as Del Spooner, living in a highly advanced society where robots and people live in tandem. Throughout the movie, Converse sneakers become a central point, with Del Spooner raving about how cool they are in multiple scenes. When Del receives a vintage pair, he comes to cherish them and compliments their beauty, even including a close up shot of him lacing them up as he prepares for adventure.
2/10 Zombieland (2009)
2009’s Zombieland was not shy about showcasing its brand endorsements. In one of the biggest scenes that feature the gang in a Grocery store, noticeable products are everywhere. From Tide laundry detergent to Pepsi soda, the store is loaded with recognizable brands. In another obvious example of product placement, one of the main characters, Tallahassee, is in constant search of Twinkies; one probably does get pretty hungry when fighting off killer zombies!
1/10 Josie and the Pussycats (2001)
This movie might have some of the most individual product placements of all the entries. Josie and the Pussycats is a satire film, made to comment on modern culture and consumerism, so it makes sense that nearly every shot features some brand, company, or product. Some of the brands featured includes Tide, Target, 7-Eleven, Victoria’s Secret, T. J. Maxx, and the list goes on!
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